let’s fill your…
We know fans — because we are fans. From years of running organic fan accounts to developing our own science-based research on fan motivations, our approach is rooted in a deep understanding of what truly moves audiences.
Every artist is unique. Our job is to translate that uniqueness, identity, and narrative into strategies that feel authentic and spark joy!
Whether you’re building your first audience or nurturing a growing community, we’re here to support you: from platform strategy to fan activations, community building, and long-term growth planning.
ABOUT US
NINA MATHYS
Founder
Hello! I’m Nina, and my journey started in 2013 with a One Direction fanpage that unexpectedly grew to 14k followers. Since then, I’ve spent over a decade inside fan culture: running multiple fan accounts, queuing for shows across Europe, building communities from scratch, and (eventually) collaborating directly with artists I once supported from the crowd.
I help artists connect with their audiences in meaningful, joyful, and strategic ways. I specialise in fan-first social media strategy, and fan-focused activations and campaigns — always rooted in an insider understanding of what makes fans care.
Joana obieta
ARTIST MANAGER
Hi, I’m Joana! I’m a multilingual artist, entrepreneur, and cultural manager with years of international music industry experience. After studying Voice and Music Business at Berklee College, I worked as a musician in New York and later joined TikTok’s music team in Berlin, where I built relationships with artists and labels on a global scale.
Currently, I’m expanding platforms for Swiss artists as a Project Manager at Swiss Music Export (SME). With an MBA from the University of St. Gallen, I bring a unique perspective that bridges music, business, and culture to every project.
Leonie meier
FAN ENGAGEMENT ASSISTANT
Hi! My name is Leonie. My passion for the music industry is rooted in my experience as a fangirl. And yes, I might spend too much time on TikTok, but it led me to running my own fanpage and experiencing fandom from a new perspective.
I’ve studied music business in London to combine lived fan culture with formal industry knowledge. Through internships, student- and big girl jobs at Electric Ballroom, All Points East Festival and Gadget Entertainment AG, I gained hands-on experience across live music venues, festivals and concert promotion, deepening my understanding of how fan relationships translate from digital spaces into the real world.
mira staffiero
INTERN
Hey, I’m Mira! I am a huge fan of live music and love capturing the atmosphere at concerts through photography and on social media. As a passionate fan, I understand how important it is to have a strong social media presence and a genuine connection with your audience. I am eager to learn more about how to build and strengthen that connection and I’m very excited to combine my passion for music and creativity.
we believe in every artist we’ve worked with –
DIVE INTO
THEIR MUSIC – HERE